1 PURPLE COW stands out from the rest
2 RHYMES in the slogan increases the conversion rate
3 AUTHORITY creates credibility, this toothbrush is approved by the dentist association
4 LIKING if you like me you are more likely to buy from me so you must be good, handsome, nice, do charity, a good parent
5 RECIPROCITY if you bring value to customers they bring value to you
6 URGENCY or SHORT only for the next 48 hours, there are only 10 copies
7 FEAR OF LOSS you have a refund within 30 days you are not throwing your money away
8 HOMONYMS in slogans and jingles, Dubai ( Buy ), goodbye ( Buy ), Bye Bye ( Buy )
9 REPETITION persuasion based on repetition that creates the illusion of truth
10 FUTURE PACING I’ll let you imagine what will happen if you buy the product. In a new house so large
you will be able to work better in smart working and there is also a room for a future child
